Machew Designs | Matthew Essery - MAGNEZIUM

MAGNEZIUM

Magnezium is a start-up fashion and accessories brand founded by Mealah Gylphion, focused on creating timeless, sustainable utility accessories for a style-conscious audience.

I developed a full logo suite and brand mock-ups to capture their vision of classic, edgy, and functional design, positioning Magnezium for future growth in the luxury accessories market.

PRIMARY LOGO

MOCKUP BELT

MOCKUP BELT

SECONDARY LOGO WITH BRAND PALETTE

MOCKUP LABEL

MOCKUP LABEL

MOCKUP EMBROIDED SLEEVE

MOCKUP EMBROIDED SLEEVE

MOCKUP CLOTHING TAG

MOCKUP CLOTHING TAG

WORDMARK LOGO

STITCHED LOGO

Wiggle Display' evolved from the Swithick exploration by maintaining the circle and triangle constraint and using a single continuous line to create new, distinct letterforms.

CRASH (FLUIDITY)

Using 3D modelling, this graphic Art project introduces movement to represent the feeling of being overwhelmed.

INTAGRID TYPEFACE

Intagrid: An initial typeface exploration using subtractive design, where lowercase negative space informed uppercase forms, resulting in a playful aesthetic.

NO HOPE (CHAOS)

This project explores the chaotic side of graphic art, using layered elements to visually represent the disorienting feeling of hopelessness.

FLOURISH WITH FOX

Branding and logo for Flourish with Fox, a comprehensive wellness service that combines counselling, life coaching, and personal training.

I developed Wiggle Curve from the original Wiggle Sans by using a single continuous line to create more fluid, legible forms, adding greater movement and curvature, and successfully translating the typeface into 3D prints.

Operating under Made by J. Nudd, Yard & Dye skilfully explores natural dyes and fibres.

Visualising Overthinking: This graphic design piece visualises the escalating nature of overthinking through a sequence of static shots.

ONE SMILE (PERSONAL)

Spreading Positivity: This graphic art project aims to convey the power of a smile.

Shake-Up, a children's dairy milkshake brand launching in 2024, Branding project, Delivering 3D carton mock-ups, advertising materials, and promotions.

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