Machew Designs | Matthew Essery - MAGNEZIUM

MAGNEZIUM

Magnezium is a start-up fashion and accessories brand founded by Mealah Gylphion, focused on creating timeless, sustainable utility accessories for a style-conscious audience.

I developed a full logo suite and brand mock-ups to capture their vision of classic, edgy, and functional design, positioning Magnezium for future growth in the luxury accessories market.

PRIMARY LOGO

MOCKUP BELT

MOCKUP BELT

SECONDARY LOGO WITH BRAND PALETTE

MOCKUP LABEL

MOCKUP LABEL

MOCKUP EMBROIDED SLEEVE

MOCKUP EMBROIDED SLEEVE

MOCKUP CLOTHING TAG

MOCKUP CLOTHING TAG

WORDMARK LOGO

STITCHED LOGO

NO HOPE (CHAOS)

This project explores the chaotic side of graphic art, using layered elements to visually represent the disorienting feeling of hopelessness.

A Magazine Design Concept showcasing the process and thoughts of different perspectives on Neurodiversity and Mental Health.

Finsilk, a pioneering bio-material developed by Made by J. Nudd, showcases utilising fish gelatine to create fully compostable materials, offering a sustainable and ethical alternative that supports the local fishing industry.

Operating under Made by J. Nudd, Yard & Dye skilfully explores natural dyes and fibres.

CRASH (FLUIDITY)

Using 3D modelling, this graphic Art project introduces movement to represent the feeling of being overwhelmed.

SWITHICK TYPEFACE

Swithick: An 'anti-type' typeface experiment using only three circles and a triangle on Helvetica, investigating Swiss design versus creative freedom.

NO HOPE (ORDER)

Focusing on graphic design, this project uses controlled typography and juxtaposition to capture the feeling of being overwhelmed.

Wiggle Display' evolved from the Swithick exploration by maintaining the circle and triangle constraint and using a single continuous line to create new, distinct letterforms.

FLOURISH WITH FOX

Branding and logo for Flourish with Fox, a comprehensive wellness service that combines counselling, life coaching, and personal training.

Visualising Overthinking: This graphic design piece visualises the escalating nature of overthinking through a sequence of static shots.

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