Machew Designs | Matthew Essery - MAGNEZIUM

MAGNEZIUM

Magnezium is a start-up fashion and accessories brand founded by Mealah Gylphion, focused on creating timeless, sustainable utility accessories for a style-conscious audience.

I developed a full logo suite and brand mock-ups to capture their vision of classic, edgy, and functional design, positioning Magnezium for future growth in the luxury accessories market.

PRIMARY LOGO

MOCKUP BELT

MOCKUP BELT

SECONDARY LOGO WITH BRAND PALETTE

MOCKUP LABEL

MOCKUP LABEL

MOCKUP EMBROIDED SLEEVE

MOCKUP EMBROIDED SLEEVE

MOCKUP CLOTHING TAG

MOCKUP CLOTHING TAG

WORDMARK LOGO

STITCHED LOGO

CRASH (FLUIDITY)

Using 3D modelling, this graphic Art project introduces movement to represent the feeling of being overwhelmed.

I developed Wiggle Curve from the original Wiggle Sans by using a single continuous line to create more fluid, legible forms, adding greater movement and curvature, and successfully translating the typeface into 3D prints.

A typeface that evolves from 2D to 3D, exploring form, materiality, and brand integration through a single continuous line.

ONE SMILE (PERSONAL)

Spreading Positivity: This graphic art project aims to convey the power of a smile.

Finsilk, a pioneering bio-material developed by Made by J. Nudd, showcases utilising fish gelatine to create fully compostable materials, offering a sustainable and ethical alternative that supports the local fishing industry.

NO HOPE (ORDER)

Focusing on graphic design, this project uses controlled typography and juxtaposition to capture the feeling of being overwhelmed.

Operating under Made by J. Nudd, Yard & Dye skilfully explores natural dyes and fibres.

Developed the full brand identity and guidelines for Hurricane & Co, a bespoke western-inspired apparel brand.

NO HOPE (CHAOS)

This project explores the chaotic side of graphic art, using layered elements to visually represent the disorienting feeling of hopelessness.

Visualising Overthinking: This graphic design piece visualises the escalating nature of overthinking through a sequence of static shots.

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