Machew Designs | Matthew Essery - YARD & DYE

YARD & DYE

Yard & Dye, operating under the Made by J. Nudd umbrella, explores the rich possibilities of natural dyes and fibres. They skilfully employ techniques like screen printing on various materials, including their signature plywood stools. This sub-brand reflects a commitment to natural and honest creation, celebrating the unique character inherent in locally sourced dyes and fibres.

Made by J’Nudd is a design-led initiative innovatively using local bio-materials, blending tradition with research for sustainable, eco-conscious, and community-minded design. It has two sub-brands, Finsilk and Yard & Dye, and their grounded yet hopeful approach prioritises a local-first ethos.

NO HOPE (CHAOS)

This project explores the chaotic side of graphic art, using layered elements to visually represent the disorienting feeling of hopelessness.

I developed Wiggle Curve from the original Wiggle Sans by using a single continuous line to create more fluid, legible forms, adding greater movement and curvature, and successfully translating the typeface into 3D prints.

ONE SMILE (PERSONAL)

Spreading Positivity: This graphic art project aims to convey the power of a smile.

ONE SMILE (COMMERCIAL)

Dentistry Branding: This graphic design project created a clean, clinical brand identity for a dentistry service.

A typeface that evolves from 2D to 3D, exploring form, materiality, and brand integration through a single continuous line.

Visualising Overthinking: This graphic design piece visualises the escalating nature of overthinking through a sequence of static shots.

FLOURISH WITH FOX

Branding and logo for Flourish with Fox, a comprehensive wellness service that combines counselling, life coaching, and personal training.

SWITHICK TYPEFACE

Swithick: An 'anti-type' typeface experiment using only three circles and a triangle on Helvetica, investigating Swiss design versus creative freedom.

Finsilk, a pioneering bio-material developed by Made by J. Nudd, showcases utilising fish gelatine to create fully compostable materials, offering a sustainable and ethical alternative that supports the local fishing industry.

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