Machew Designs | Matthew Essery - FINSILK

FINSILK

Finsilk represents a pioneering bio-material development by Made by J. Nudd. This project showcases an innovative process that utilises fish gelatine to create fully compostable materials, such as their 100% compostable lampshades.

This bio-regional design not only offers a sustainable alternative but also ethically supports the local fishing industry by valorising a previously underutilised resource, demonstrating a future-facing approach to environmental responsibility.

INTAGRID TYPEFACE

Intagrid: An initial typeface exploration using subtractive design, where lowercase negative space informed uppercase forms, resulting in a playful aesthetic.

NO HOPE (ORDER)

Focusing on graphic design, this project uses controlled typography and juxtaposition to capture the feeling of being overwhelmed.

Made by J’Nudd is a design-led initiative innovatively using local bio-materials, blending tradition with research for sustainable, eco-conscious, and community-minded design. It has two sub-brands, Finsilk and Yard & Dye, and their grounded yet hopeful approach prioritises a local-first ethos.

Operating under Made by J. Nudd, Yard & Dye skilfully explores natural dyes and fibres.

NO HOPE (CHAOS)

This project explores the chaotic side of graphic art, using layered elements to visually represent the disorienting feeling of hopelessness.

ONE SMILE (COMMERCIAL)

Dentistry Branding: This graphic design project created a clean, clinical brand identity for a dentistry service.

Magnezium is an ethically driven fashion brand creating high-end, utilitarian accessories designed for durability, style, and sustainability.

A typeface that evolves from 2D to 3D, exploring form, materiality, and brand integration through a single continuous line.

ONE SMILE (PERSONAL)

Spreading Positivity: This graphic art project aims to convey the power of a smile.

Wiggle Display' evolved from the Swithick exploration by maintaining the circle and triangle constraint and using a single continuous line to create new, distinct letterforms.

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