Machew Designs | Matthew Essery - FINSILK

FINSILK

Finsilk represents a pioneering bio-material development by Made by J. Nudd. This project showcases an innovative process that utilises fish gelatine to create fully compostable materials, such as their 100% compostable lampshades.

This bio-regional design not only offers a sustainable alternative but also ethically supports the local fishing industry by valorising a previously underutilised resource, demonstrating a future-facing approach to environmental responsibility.

INTAGRID TYPEFACE

Intagrid: An initial typeface exploration using subtractive design, where lowercase negative space informed uppercase forms, resulting in a playful aesthetic.

FLOURISH WITH FOX

Branding and logo for Flourish with Fox, a comprehensive wellness service that combines counselling, life coaching, and personal training.

Magnezium is an ethically driven fashion brand creating high-end, utilitarian accessories designed for durability, style, and sustainability.

Wiggle Display' evolved from the Swithick exploration by maintaining the circle and triangle constraint and using a single continuous line to create new, distinct letterforms.

Developed the full brand identity and guidelines for Hurricane & Co, a bespoke western-inspired apparel brand.

Made by J’Nudd is a design-led initiative innovatively using local bio-materials, blending tradition with research for sustainable, eco-conscious, and community-minded design. It has two sub-brands, Finsilk and Yard & Dye, and their grounded yet hopeful approach prioritises a local-first ethos.

NO HOPE (ORDER)

Focusing on graphic design, this project uses controlled typography and juxtaposition to capture the feeling of being overwhelmed.

Visualising Overthinking: This graphic design piece visualises the escalating nature of overthinking through a sequence of static shots.

A Magazine Design Concept showcasing the process and thoughts of different perspectives on Neurodiversity and Mental Health.

Shake-Up, a children's dairy milkshake brand launching in 2024, Branding project, Delivering 3D carton mock-ups, advertising materials, and promotions.

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