Machew Designs | Matthew Essery - CRASH (FLUIDITY)

CRASH (FLUIDITY)

In contrast to CRASH (STATIC), this project adopts a Graphic Art approach,

introducing movement to a previously still concept.

Inspired by the feeling of being overwhelmed by a wave, I used 3D modelling to represent the mind and body's experience. Spirals, twists, and lines embody the sensation of being submerged by overwhelming thoughts.

INTAGRID TYPEFACE

Intagrid: An initial typeface exploration using subtractive design, where lowercase negative space informed uppercase forms, resulting in a playful aesthetic.

Magnezium is an ethically driven fashion brand creating high-end, utilitarian accessories designed for durability, style, and sustainability.

FLOURISH WITH FOX

Branding and logo for Flourish with Fox, a comprehensive wellness service that combines counselling, life coaching, and personal training.

Made by J’Nudd is a design-led initiative innovatively using local bio-materials, blending tradition with research for sustainable, eco-conscious, and community-minded design. It has two sub-brands, Finsilk and Yard & Dye, and their grounded yet hopeful approach prioritises a local-first ethos.

ONE SMILE (COMMERCIAL)

Dentistry Branding: This graphic design project created a clean, clinical brand identity for a dentistry service.

Global Challenges Project: Men's mental health app designed to offer round-the-clock access to support and create a safe, communal space.

Operating under Made by J. Nudd, Yard & Dye skilfully explores natural dyes and fibres.

Shake-Up, a children's dairy milkshake brand launching in 2024, Branding project, Delivering 3D carton mock-ups, advertising materials, and promotions.

Finsilk, a pioneering bio-material developed by Made by J. Nudd, showcases utilising fish gelatine to create fully compostable materials, offering a sustainable and ethical alternative that supports the local fishing industry.

SWITHICK TYPEFACE

Swithick: An 'anti-type' typeface experiment using only three circles and a triangle on Helvetica, investigating Swiss design versus creative freedom.

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