Machew Designs | Matthew Essery - CRASH (STATIC)

CRASH (STATIC)

In contrast to CRASH (FLUIDITY). This project delves into the Graphic Design realm, visualising the escalating nature of overthinking. Drawing from my experience with ADHD, I aimed to depict how a single thought can spiral out of control.

The static sequence of three captured snapshots shows the process, each representing a stage of mental escalation.

Calm - Mock-Up

Calm - Mock-Up

Calm

Calm

Stress - Mock-Up

Stress - Mock-Up

Stress

Stress

Panic - Mock-Up

Panic - Mock-Up

Panic

Panic

Keeping with the same project, I decided to try the static sequence with eight snapshots instead of three and allow the process to be captured by a more profound step-by-step of the unravelling thought.

Shake-Up, a children's dairy milkshake brand launching in 2024, Branding project, Delivering 3D carton mock-ups, advertising materials, and promotions.

Global Challenges Project: Men's mental health app designed to offer round-the-clock access to support and create a safe, communal space.

Made by J’Nudd is a design-led initiative innovatively using local bio-materials, blending tradition with research for sustainable, eco-conscious, and community-minded design. It has two sub-brands, Finsilk and Yard & Dye, and their grounded yet hopeful approach prioritises a local-first ethos.

A typeface that evolves from 2D to 3D, exploring form, materiality, and brand integration through a single continuous line.

A Magazine Design Concept showcasing the process and thoughts of different perspectives on Neurodiversity and Mental Health.

Magnezium is an ethically driven fashion brand creating high-end, utilitarian accessories designed for durability, style, and sustainability.

SWITHICK TYPEFACE

Swithick: An 'anti-type' typeface experiment using only three circles and a triangle on Helvetica, investigating Swiss design versus creative freedom.

I developed Wiggle Curve from the original Wiggle Sans by using a single continuous line to create more fluid, legible forms, adding greater movement and curvature, and successfully translating the typeface into 3D prints.

INTAGRID TYPEFACE

Intagrid: An initial typeface exploration using subtractive design, where lowercase negative space informed uppercase forms, resulting in a playful aesthetic.

ONE SMILE (PERSONAL)

Spreading Positivity: This graphic art project aims to convey the power of a smile.

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