Machew Designs | Matthew Essery - REDEFINE

REDEFINE

For the Global Challenges Project, I developed the brand identity and advertising strategy for a 24/7 men's mental health app. This involved creating a cohesive visual language that resonated with the target audience, fostering a sense of trust and accessibility.

The branding aimed to communicate the app's core mission: providing round-the-clock support and building a safe, communal space. I also designed advertising materials that effectively promoted the app's resources and community features.

REDEFINE LOGO

ORIGINAL APP LOGO

MODIFIED APP LOGO

CAMPAIGN POSTER 1

CAMPAIGN POSTER 1

CAMPAIGN POSTER 2

CAMPAIGN POSTER 2

CAMPAIGN POSTER 3

CAMPAIGN POSTER 3

STARTING POINT / ADAPTION

STARTING POINT / ADAPTION

REDEFINE LOGO

COLOUR PALETTE

COLOUR PALETTE

WORDMARK LOGO

ICON LOGO

UI - APP ICON - LIGHT & DARK MODES

UI - APP ICON - LIGHT & DARK MODES

Safe Space

Safe Space

Safe Space Mock-Up

Safe Space Mock-Up

Healthy Habits

Healthy Habits

Healthy Habits Mock-Up

Healthy Habits Mock-Up

A typeface that evolves from 2D to 3D, exploring form, materiality, and brand integration through a single continuous line.

INTAGRID TYPEFACE

Intagrid: An initial typeface exploration using subtractive design, where lowercase negative space informed uppercase forms, resulting in a playful aesthetic.

Magnezium is an ethically driven fashion brand creating high-end, utilitarian accessories designed for durability, style, and sustainability.

Shake-Up, a children's dairy milkshake brand launching in 2024, Branding project, Delivering 3D carton mock-ups, advertising materials, and promotions.

CRASH (FLUIDITY)

Using 3D modelling, this graphic Art project introduces movement to represent the feeling of being overwhelmed.

Made by J’Nudd is a design-led initiative innovatively using local bio-materials, blending tradition with research for sustainable, eco-conscious, and community-minded design. It has two sub-brands, Finsilk and Yard & Dye, and their grounded yet hopeful approach prioritises a local-first ethos.

I developed Wiggle Curve from the original Wiggle Sans by using a single continuous line to create more fluid, legible forms, adding greater movement and curvature, and successfully translating the typeface into 3D prints.

Wiggle Display' evolved from the Swithick exploration by maintaining the circle and triangle constraint and using a single continuous line to create new, distinct letterforms.

Visualising Overthinking: This graphic design piece visualises the escalating nature of overthinking through a sequence of static shots.

NO HOPE (ORDER)

Focusing on graphic design, this project uses controlled typography and juxtaposition to capture the feeling of being overwhelmed.

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