Machew Designs | Matthew Essery - REDEFINE

REDEFINE

For the Global Challenges Project, I developed the brand identity and advertising strategy for a 24/7 men's mental health app. This involved creating a cohesive visual language that resonated with the target audience, fostering a sense of trust and accessibility.

The branding aimed to communicate the app's core mission: providing round-the-clock support and building a safe, communal space. I also designed advertising materials that effectively promoted the app's resources and community features.

REDEFINE LOGO

ORIGINAL APP LOGO

MODIFIED APP LOGO

CAMPAIGN POSTER 1

CAMPAIGN POSTER 1

CAMPAIGN POSTER 2

CAMPAIGN POSTER 2

CAMPAIGN POSTER 3

CAMPAIGN POSTER 3

STARTING POINT / ADAPTION

STARTING POINT / ADAPTION

REDEFINE LOGO

COLOUR PALETTE

COLOUR PALETTE

WORDMARK LOGO

ICON LOGO

UI - APP ICON - LIGHT & DARK MODES

UI - APP ICON - LIGHT & DARK MODES

Safe Space

Safe Space

Safe Space Mock-Up

Safe Space Mock-Up

Healthy Habits

Healthy Habits

Healthy Habits Mock-Up

Healthy Habits Mock-Up

Shake-Up, a children's dairy milkshake brand launching in 2024, Branding project, Delivering 3D carton mock-ups, advertising materials, and promotions.

A Magazine Design Concept showcasing the process and thoughts of different perspectives on Neurodiversity and Mental Health.

Magnezium is an ethically driven fashion brand creating high-end, utilitarian accessories designed for durability, style, and sustainability.

SWITHICK TYPEFACE

Swithick: An 'anti-type' typeface experiment using only three circles and a triangle on Helvetica, investigating Swiss design versus creative freedom.

Made by J’Nudd is a design-led initiative innovatively using local bio-materials, blending tradition with research for sustainable, eco-conscious, and community-minded design. It has two sub-brands, Finsilk and Yard & Dye, and their grounded yet hopeful approach prioritises a local-first ethos.

CRASH (FLUIDITY)

Using 3D modelling, this graphic Art project introduces movement to represent the feeling of being overwhelmed.

Operating under Made by J. Nudd, Yard & Dye skilfully explores natural dyes and fibres.

NO HOPE (CHAOS)

This project explores the chaotic side of graphic art, using layered elements to visually represent the disorienting feeling of hopelessness.

INTAGRID TYPEFACE

Intagrid: An initial typeface exploration using subtractive design, where lowercase negative space informed uppercase forms, resulting in a playful aesthetic.

ONE SMILE (PERSONAL)

Spreading Positivity: This graphic art project aims to convey the power of a smile.

↑Back to Top