Machew Designs | Matthew Essery - REDEFINE

REDEFINE

For the Global Challenges Project, I developed the brand identity and advertising strategy for a 24/7 men's mental health app. This involved creating a cohesive visual language that resonated with the target audience, fostering a sense of trust and accessibility.

The branding aimed to communicate the app's core mission: providing round-the-clock support and building a safe, communal space. I also designed advertising materials that effectively promoted the app's resources and community features.

REDEFINE LOGO

ORIGINAL APP LOGO

MODIFIED APP LOGO

CAMPAIGN POSTER 1

CAMPAIGN POSTER 1

CAMPAIGN POSTER 2

CAMPAIGN POSTER 2

CAMPAIGN POSTER 3

CAMPAIGN POSTER 3

STARTING POINT / ADAPTION

STARTING POINT / ADAPTION

REDEFINE LOGO

COLOUR PALETTE

COLOUR PALETTE

WORDMARK LOGO

ICON LOGO

UI - APP ICON - LIGHT & DARK MODES

UI - APP ICON - LIGHT & DARK MODES

Safe Space

Safe Space

Safe Space Mock-Up

Safe Space Mock-Up

Healthy Habits

Healthy Habits

Healthy Habits Mock-Up

Healthy Habits Mock-Up

CRASH (FLUIDITY)

Using 3D modelling, this graphic Art project introduces movement to represent the feeling of being overwhelmed.

A Magazine Design Concept showcasing the process and thoughts of different perspectives on Neurodiversity and Mental Health.

SWITHICK TYPEFACE

Swithick: An 'anti-type' typeface experiment using only three circles and a triangle on Helvetica, investigating Swiss design versus creative freedom.

ONE SMILE (PERSONAL)

Spreading Positivity: This graphic art project aims to convey the power of a smile.

INTAGRID TYPEFACE

Intagrid: An initial typeface exploration using subtractive design, where lowercase negative space informed uppercase forms, resulting in a playful aesthetic.

I developed Wiggle Curve from the original Wiggle Sans by using a single continuous line to create more fluid, legible forms, adding greater movement and curvature, and successfully translating the typeface into 3D prints.

A typeface that evolves from 2D to 3D, exploring form, materiality, and brand integration through a single continuous line.

Shake-Up, a children's dairy milkshake brand launching in 2024, Branding project, Delivering 3D carton mock-ups, advertising materials, and promotions.

Visualising Overthinking: This graphic design piece visualises the escalating nature of overthinking through a sequence of static shots.

Finsilk, a pioneering bio-material developed by Made by J. Nudd, showcases utilising fish gelatine to create fully compostable materials, offering a sustainable and ethical alternative that supports the local fishing industry.

↑Back to Top