Machew Designs | Matthew Essery - REDEFINE

REDEFINE

For the Global Challenges Project, I developed the brand identity and advertising strategy for a 24/7 men's mental health app. This involved creating a cohesive visual language that resonated with the target audience, fostering a sense of trust and accessibility.

The branding aimed to communicate the app's core mission: providing round-the-clock support and building a safe, communal space. I also designed advertising materials that effectively promoted the app's resources and community features.

REDEFINE LOGO

ORIGINAL APP LOGO

MODIFIED APP LOGO

CAMPAIGN POSTER 1

CAMPAIGN POSTER 1

CAMPAIGN POSTER 2

CAMPAIGN POSTER 2

CAMPAIGN POSTER 3

CAMPAIGN POSTER 3

STARTING POINT / ADAPTION

STARTING POINT / ADAPTION

REDEFINE LOGO

COLOUR PALETTE

COLOUR PALETTE

WORDMARK LOGO

ICON LOGO

UI - APP ICON - LIGHT & DARK MODES

UI - APP ICON - LIGHT & DARK MODES

Safe Space

Safe Space

Safe Space Mock-Up

Safe Space Mock-Up

Healthy Habits

Healthy Habits

Healthy Habits Mock-Up

Healthy Habits Mock-Up

Shake-Up, a children's dairy milkshake brand launching in 2024, Branding project, Delivering 3D carton mock-ups, advertising materials, and promotions.

ONE SMILE (COMMERCIAL)

Dentistry Branding: This graphic design project created a clean, clinical brand identity for a dentistry service.

Made by J’Nudd is a design-led initiative innovatively using local bio-materials, blending tradition with research for sustainable, eco-conscious, and community-minded design. It has two sub-brands, Finsilk and Yard & Dye, and their grounded yet hopeful approach prioritises a local-first ethos.

Operating under Made by J. Nudd, Yard & Dye skilfully explores natural dyes and fibres.

A typeface that evolves from 2D to 3D, exploring form, materiality, and brand integration through a single continuous line.

ONE SMILE (PERSONAL)

Spreading Positivity: This graphic art project aims to convey the power of a smile.

Visualising Overthinking: This graphic design piece visualises the escalating nature of overthinking through a sequence of static shots.

NO HOPE (CHAOS)

This project explores the chaotic side of graphic art, using layered elements to visually represent the disorienting feeling of hopelessness.

A Magazine Design Concept showcasing the process and thoughts of different perspectives on Neurodiversity and Mental Health.

CRASH (FLUIDITY)

Using 3D modelling, this graphic Art project introduces movement to represent the feeling of being overwhelmed.

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