Machew Designs | Matthew Essery - ONE SMILE (COMMERCIAL)

ONE SMILE (COMMERCIAL)

In contrast to ONE SMILE (PERSONAL), this project explores the Graphic Design end of the spectrum, developing a commercial branding concept for a dentistry service.

The slogan, 'creating one smile at a time', guided the design process, resulting in a clean, clinical, and focused visual identity. This includes logo design and advertising materials, illustrating a literal and commercial interpretation of the slogan.

BILLBOARD

BILLBOARD

3D WALL LOGO

LOGO STAMP

Magnezium is an ethically driven fashion brand creating high-end, utilitarian accessories designed for durability, style, and sustainability.

Finsilk, a pioneering bio-material developed by Made by J. Nudd, showcases utilising fish gelatine to create fully compostable materials, offering a sustainable and ethical alternative that supports the local fishing industry.

FLOURISH WITH FOX

Branding and logo for Flourish with Fox, a comprehensive wellness service that combines counselling, life coaching, and personal training.

SWITHICK TYPEFACE

Swithick: An 'anti-type' typeface experiment using only three circles and a triangle on Helvetica, investigating Swiss design versus creative freedom.

Made by J’Nudd is a design-led initiative innovatively using local bio-materials, blending tradition with research for sustainable, eco-conscious, and community-minded design. It has two sub-brands, Finsilk and Yard & Dye, and their grounded yet hopeful approach prioritises a local-first ethos.

ONE SMILE (PERSONAL)

Spreading Positivity: This graphic art project aims to convey the power of a smile.

Operating under Made by J. Nudd, Yard & Dye skilfully explores natural dyes and fibres.

NO HOPE (ORDER)

Focusing on graphic design, this project uses controlled typography and juxtaposition to capture the feeling of being overwhelmed.

Visualising Overthinking: This graphic design piece visualises the escalating nature of overthinking through a sequence of static shots.

A Magazine Design Concept showcasing the process and thoughts of different perspectives on Neurodiversity and Mental Health.

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