Machew Designs | Matthew Essery - ONE SMILE (COMMERCIAL)

ONE SMILE (COMMERCIAL)

In contrast to ONE SMILE (PERSONAL), this project explores the Graphic Design end of the spectrum, developing a commercial branding concept for a dentistry service.

The slogan, 'creating one smile at a time', guided the design process, resulting in a clean, clinical, and focused visual identity. This includes logo design and advertising materials, illustrating a literal and commercial interpretation of the slogan.

BILLBOARD

BILLBOARD

3D WALL LOGO

LOGO STAMP

CRASH (FLUIDITY)

Using 3D modelling, this graphic Art project introduces movement to represent the feeling of being overwhelmed.

I developed Wiggle Curve from the original Wiggle Sans by using a single continuous line to create more fluid, legible forms, adding greater movement and curvature, and successfully translating the typeface into 3D prints.

ONE SMILE (PERSONAL)

Spreading Positivity: This graphic art project aims to convey the power of a smile.

Made by J’Nudd is a design-led initiative innovatively using local bio-materials, blending tradition with research for sustainable, eco-conscious, and community-minded design. It has two sub-brands, Finsilk and Yard & Dye, and their grounded yet hopeful approach prioritises a local-first ethos.

Shake-Up, a children's dairy milkshake brand launching in 2024, Branding project, Delivering 3D carton mock-ups, advertising materials, and promotions.

A Magazine Design Concept showcasing the process and thoughts of different perspectives on Neurodiversity and Mental Health.

Operating under Made by J. Nudd, Yard & Dye skilfully explores natural dyes and fibres.

INTAGRID TYPEFACE

Intagrid: An initial typeface exploration using subtractive design, where lowercase negative space informed uppercase forms, resulting in a playful aesthetic.

Magnezium is an ethically driven fashion brand creating high-end, utilitarian accessories designed for durability, style, and sustainability.

Visualising Overthinking: This graphic design piece visualises the escalating nature of overthinking through a sequence of static shots.

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