Machew Designs | Matthew Essery - ONE SMILE (COMMERCIAL)

ONE SMILE (COMMERCIAL)

In contrast to ONE SMILE (PERSONAL), this project explores the Graphic Design end of the spectrum, developing a commercial branding concept for a dentistry service.

The slogan, 'creating one smile at a time', guided the design process, resulting in a clean, clinical, and focused visual identity. This includes logo design and advertising materials, illustrating a literal and commercial interpretation of the slogan.

BILLBOARD

BILLBOARD

3D WALL LOGO

LOGO STAMP

INTAGRID TYPEFACE

Intagrid: An initial typeface exploration using subtractive design, where lowercase negative space informed uppercase forms, resulting in a playful aesthetic.

Visualising Overthinking: This graphic design piece visualises the escalating nature of overthinking through a sequence of static shots.

Global Challenges Project: Men's mental health app designed to offer round-the-clock access to support and create a safe, communal space.

Shake-Up, a children's dairy milkshake brand launching in 2024, Branding project, Delivering 3D carton mock-ups, advertising materials, and promotions.

Wiggle Display' evolved from the Swithick exploration by maintaining the circle and triangle constraint and using a single continuous line to create new, distinct letterforms.

ONE SMILE (PERSONAL)

Spreading Positivity: This graphic art project aims to convey the power of a smile.

SWITHICK TYPEFACE

Swithick: An 'anti-type' typeface experiment using only three circles and a triangle on Helvetica, investigating Swiss design versus creative freedom.

Made by J’Nudd is a design-led initiative innovatively using local bio-materials, blending tradition with research for sustainable, eco-conscious, and community-minded design. It has two sub-brands, Finsilk and Yard & Dye, and their grounded yet hopeful approach prioritises a local-first ethos.

Finsilk, a pioneering bio-material developed by Made by J. Nudd, showcases utilising fish gelatine to create fully compostable materials, offering a sustainable and ethical alternative that supports the local fishing industry.

NO HOPE (ORDER)

Focusing on graphic design, this project uses controlled typography and juxtaposition to capture the feeling of being overwhelmed.

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