Machew Designs | Matthew Essery - SHAKE UP

SHAKE UP

For the 'Shake-up' project, I developed a vibrant visual identity for a children's dairy milkshake brand to launch across the UK in Spring 2024.

This involved creating 3D physical mock-ups of four distinct flavour cartons alongside engaging poster, editorial, and billboard advertisements, as well as website promotional materials—the design aimed to capture the playful essence of the brand and appeal directly to its young audience.

SHAKE-UP LOGO

MILKSHAKE MOCK-UPS

MILKSHAKE MOCK-UPS

PACKAGING

PACKAGING

SHAKE-UP APPAREL MOCK-UPS

SHAKE-UP APPAREL MOCK-UPS

PACKAGING

PACKAGING

Finsilk, a pioneering bio-material developed by Made by J. Nudd, showcases utilising fish gelatine to create fully compostable materials, offering a sustainable and ethical alternative that supports the local fishing industry.

A Magazine Design Concept showcasing the process and thoughts of different perspectives on Neurodiversity and Mental Health.

INTAGRID TYPEFACE

Intagrid: An initial typeface exploration using subtractive design, where lowercase negative space informed uppercase forms, resulting in a playful aesthetic.

NO HOPE (ORDER)

Focusing on graphic design, this project uses controlled typography and juxtaposition to capture the feeling of being overwhelmed.

Made by J’Nudd is a design-led initiative innovatively using local bio-materials, blending tradition with research for sustainable, eco-conscious, and community-minded design. It has two sub-brands, Finsilk and Yard & Dye, and their grounded yet hopeful approach prioritises a local-first ethos.

CRASH (FLUIDITY)

Using 3D modelling, this graphic Art project introduces movement to represent the feeling of being overwhelmed.

Visualising Overthinking: This graphic design piece visualises the escalating nature of overthinking through a sequence of static shots.

Global Challenges Project: Men's mental health app designed to offer round-the-clock access to support and create a safe, communal space.

ONE SMILE (COMMERCIAL)

Dentistry Branding: This graphic design project created a clean, clinical brand identity for a dentistry service.

Operating under Made by J. Nudd, Yard & Dye skilfully explores natural dyes and fibres.

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