Machew Designs | Matthew Essery - SHAKE UP

SHAKE UP

For the 'Shake-up' project, I developed a vibrant visual identity for a children's dairy milkshake brand to launch across the UK in Spring 2024.

This involved creating 3D physical mock-ups of four distinct flavour cartons alongside engaging poster, editorial, and billboard advertisements, as well as website promotional materials—the design aimed to capture the playful essence of the brand and appeal directly to its young audience.

SHAKE-UP LOGO

MILKSHAKE MOCK-UPS

MILKSHAKE MOCK-UPS

PACKAGING

PACKAGING

SHAKE-UP APPAREL MOCK-UPS

SHAKE-UP APPAREL MOCK-UPS

PACKAGING

PACKAGING

ONE SMILE (PERSONAL)

Spreading Positivity: This graphic art project aims to convey the power of a smile.

SWITHICK TYPEFACE

Swithick: An 'anti-type' typeface experiment using only three circles and a triangle on Helvetica, investigating Swiss design versus creative freedom.

Made by J’Nudd is a design-led initiative innovatively using local bio-materials, blending tradition with research for sustainable, eco-conscious, and community-minded design. It has two sub-brands, Finsilk and Yard & Dye, and their grounded yet hopeful approach prioritises a local-first ethos.

FLOURISH WITH FOX

Branding and logo for Flourish with Fox, a comprehensive wellness service that combines counselling, life coaching, and personal training.

Visualising Overthinking: This graphic design piece visualises the escalating nature of overthinking through a sequence of static shots.

NO HOPE (CHAOS)

This project explores the chaotic side of graphic art, using layered elements to visually represent the disorienting feeling of hopelessness.

Magnezium is an ethically driven fashion brand creating high-end, utilitarian accessories designed for durability, style, and sustainability.

Operating under Made by J. Nudd, Yard & Dye skilfully explores natural dyes and fibres.

Finsilk, a pioneering bio-material developed by Made by J. Nudd, showcases utilising fish gelatine to create fully compostable materials, offering a sustainable and ethical alternative that supports the local fishing industry.

A Magazine Design Concept showcasing the process and thoughts of different perspectives on Neurodiversity and Mental Health.

↑Back to Top