Machew Designs | Matthew Essery - SWITHICK TYPEFACE

SWITHICK

Swithick: A typeface experiment rooted in the constraint of three circles and one triangle overlaid onto Helvetica, exploring the tension between Swiss design principles and creative freedom, resulting in what I termed my 'anti-type' or 'destructive font'.

DISPLAY

DISPLAY

DESIGN PROCESS

DESIGN PROCESS

FLOURISH WITH FOX

Branding and logo for Flourish with Fox, a comprehensive wellness service that combines counselling, life coaching, and personal training.

Operating under Made by J. Nudd, Yard & Dye skilfully explores natural dyes and fibres.

NO HOPE (CHAOS)

This project explores the chaotic side of graphic art, using layered elements to visually represent the disorienting feeling of hopelessness.

Wiggle Display' evolved from the Swithick exploration by maintaining the circle and triangle constraint and using a single continuous line to create new, distinct letterforms.

Finsilk, a pioneering bio-material developed by Made by J. Nudd, showcases utilising fish gelatine to create fully compostable materials, offering a sustainable and ethical alternative that supports the local fishing industry.

Global Challenges Project: Men's mental health app designed to offer round-the-clock access to support and create a safe, communal space.

ONE SMILE (COMMERCIAL)

Dentistry Branding: This graphic design project created a clean, clinical brand identity for a dentistry service.

Visualising Overthinking: This graphic design piece visualises the escalating nature of overthinking through a sequence of static shots.

I developed Wiggle Curve from the original Wiggle Sans by using a single continuous line to create more fluid, legible forms, adding greater movement and curvature, and successfully translating the typeface into 3D prints.

Made by J’Nudd is a design-led initiative innovatively using local bio-materials, blending tradition with research for sustainable, eco-conscious, and community-minded design. It has two sub-brands, Finsilk and Yard & Dye, and their grounded yet hopeful approach prioritises a local-first ethos.

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